PRX Listeners are Unique


Not all podcast consumers are alike and PRX listeners are among a highly-sought after demographic.

 
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Late Millennials

Audience skews age 25-40

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Well
Off

Have assets like stocks, bonds, and real estate

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Highly Educated

More likely to have a graduate degree

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Urban Dwellers

More likely to live in urban environments

 
 
 

Hard to Reach with Traditional Media


A podcast investment is essential for marketers to reach PRX listeners.

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Tech Savvy

Have above average interaction with internet and mobile channels

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Cord Cutters

Increasingly shy away from traditional means of media

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Elusive

Have preference for peer review and suggestion over being sold products and services

 
 

Sponsors Get Results

 
 

68%

of respondents listen to nearly every episode

64%

of respondents have a positive impression of sponsors

55%

of respondents recall sponsor names

38%

of respondents likely to visit a sponsor’s website

23%

of respondents will likely purchase products from a sponsor

 

from 2018-2020 PRX listener surveys

 
 

It's What's Between the Ears That Counts

Our programs attract and connect with loyal listeners. Diverse in topic, voice, and production, our shows share a distinctive style, a commitment to exceptional craft, and an entrepreneurial drive.

 

Broadcasts

PRX distributes critically-acclaimed and award-winning broadcast programs to more than 900 public radio stations across the United States.

Podcasts

Reach the best in class podcasts that are the perfect fit for your brand through the PRX and Radiotopia catalogs.

PRX Kids

Reach this emerging podcast audience group with the PRX Kids catalog, which includes TRAX from PRX, a podcast network made for 9–13-year-olds.