PRX Brand Assets
GRAPHICS
Logo
PRX uses a lock-up that combines a graphical “X” mark and a “PRX” lettermark. The downloadable graphics package includes color, white, and dark grey versions of both variations.
Horizontal
The horizontal lock-up is the primary mark for PRX. It should be used in almost all instances.
Vertical
The vertical lock-up should be used in instances where a vertical orientation is desirable or required.
Sizing & Spacing
Horizontal
The horizontal PRX lock-up should be allowed ample space from elements around it including edges, images, and other logos. The space should be equal to half the full lock-up height.
It should never be reduced beyond 20px in height in screen applications and 0.25” for print applications.
Vertical
The vertical PRX lock-up should be allowed ample space from elements around it including edges, images, and other logos. The space should be equal to the height of the “PRX” in the lock-up.
It should never be reduced beyond 40px in height in screen applications and 0.55” for print applications.
PRX COLORS
Primary Colors
PRX’s colors are rich and complimentary. The Teal is the dominant color with the orange playing a supportive role as a contrast and tactical highlight color.
Teal
#0089BD
Orange
#FF9600
Dark Grey
#1A1A1A
Color Use
When using a one-color variation of the PRX logo, acceptable colors are white (or white knockout), dark grey (#1A1A1A), black, or any grey between black and #1A1A1A. Do not use just PRX teal or just PRX orange, and do not use any other color or knockout to any other color.
The full-color logo variants should only be used on solid white and solid light grey backgrounds (#E6E6E6 and lighter). For all other uses, choose a single color variant.
TYPOGRAPHY
PRX uses Montserrat for display type, and Open Sans for body type.