| Length | 30:00 |
| Licensor | WTMD |
| Producer(s) | John Laur |
| Formats | Fundraising For Air, Fundraising Sample |
| Topics | Media |
| Produced | February, 2006 |
| Added to PRX | February 24, 2006 |
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Radio for Music People Fundraising Campaign
English
These spots comprise our predrive and drive production pieces for our record breaking Radio For Music People campagin. We focused on the music is what you're supporting. WTMD is the steward of your support for music and people who make it. We added over 650 ...about 1% of our cume...new members. This was a record breaking drive.
We chalk it up to staying on message and music focused. Feel Free to use/modify/steal/improve.
The pieces come in two lengths. Short and long. The shorter pieces were used pre drive and during the drive to generate contributions and to set the tone of the drive. The Longer pieces were used during the drive as stand alone pitches or as intro to live pitching.
We used montages of emotional comments about various artits, albums and songs. You'll hear voices from WTMD staff, members, volunteers and others. We wanted it to speak from the heart and be human. We wanted listeners to identify with the comments in an emotional connection that inspired them to think of WTMD as the station that keeps them engaged with music, art and world around them.
